Communication promotes brands.
Brands promote communication.

ipanema2c is a communications agency. Our business is aimed at making companies, brands, products, and employees successful. For this purpose, we draw on our experience, we are open to new ideas, and we enjoy further development.
We see ourselves as a BUSINESS BUILDING PARTNER. As a consequence, we attach great importance to sustainable relationships. And not so much to one-off success. That means: Our communication solutions do not necessarily have to end in a campaign.

definition

  • ipanema
    Tupi: y = water;
    panema = moved, agitated
  • 2c
    creative communications, 2consumer

To see and to be seen.

COMMUNICATION AND IMPACT are substantially dependent on inner stance. Active and passive perception is defined by one’s own character, by personal style, as well as by individual experience and attitude. And this does not only apply to people, but also to brands.
IN ORDER TO MAKE A BRAND’S COMMUNICATION MORE EFFECTIVE, IT SHOULD:

  • look at its current environment.
  • recognize how it is currently perceived.
  • know how it wants to be perceived in future.

Enjoy life!

Let’s move to the beach: People have different heights and appearances. One of them has the perfect body. The other one does not. So what? The most important thing is to KNOW YOUR STRENGTHS AND WEAKNESSES. This enables you to bring out the best in you.

Moving with communication.

ipanema – district and beach in Rio. This name became world-famous by Antônio Carlos Jobim’s composition.
„The Girl from ipanema“ arose from a beer coaster and there were 40 different versions just on the US record market in 1964, the year of its release.
With its simplicity and its ease, this song

represents our DEMAND FOR GOOD COMMUNICATION.

good communication

  • is easy,
  • always deals with emotions,
  • evokes images in our minds,
  • naturally addresses individuals,
    not the crowd.

The girls & boys from ipanema2c!

Every one of us has gathered a broad MARKET AND BRAND EXPERIENCE in international, renowned advertising agencies.  In our day-to-day business, we think independently of any media, we use common sense, and we believe in the power of ideas. That is how we put things in motion. For brands. For companies. For products. For you.

Olaf Bruno Pahl

  • Managing Director
    Strategy & Consulting icon-txt-1

Ralf Andereya

  • Managing Director
    Concept & Creation icon-txt-1

ipanema2c@work

SECTIONS section

Brand
&
Communication

:: BRAND & COMMUNICATION DEPARTMENT

Brands are instruments of added value for companies. Brands create interest, promote the customer’s trust, and may sustainably increase profits. Brands are the most important assets of companies. Enhancing their added value is the aim of the Brand & Communication department.

:: SERVICES OF THE BRAND & COMMUNICATION DEPARTMENT

Strategie, Positionierung, Leitideen, Claiming, Klassische Werbung, POS-Marketing, BTL-Kommunikation, Online-Marketing, Verkaufsförderung, Direct-Marketing, Guerilla-Marketing, Naming und Packaging, Corporate Design und -Publishing, Live- und Begegnungskommunikation, Qualitative Marktforschung, FFF, etc.

Employer
&
Emotion

:: EMPLOYER & EMOTION DEPARTMENT

Good employees are positive drivers of a company. Their expertise, their quality, their commitment – and ultimately their identification with their employer. That is why more and more companies invest in Employer Branding and Identification. Success happens to those who communicate authentically and sustainably. Preserving the values of the employer’s brand and concurrently creating future perspectives belong to the aims of the Employer & Emotion department.

:: SERVICES OF THE EMPLOYER & EMOTION DEPARTMENT:

Strategy, positioning, central ideas, trainings, code development, sales support, identification strategies, intranet design and optimization. Motivation seminars, workshops, staff events, etc.

Retail
Design

:: RETAIL DESIGN DEPARTMENT

From the price tag to the complete shop: Architecture, interior, light, and shopfitting are essential for a successful shopping experience. Our Retail Design department thus holistically deals with communications, design, and marketing for the shopper and we provide professional advice for renowned trading companies on their way to successful retailing.

:: SERVICES OF THE RETAIL DESIGN DEPARTMENT:

Architecture, interior design, shopfitting, shop design, lighting concepts, store design, merchandising, display design, presentation of goods, pricing, advertising technology, digital signage, omni-channel marketing, flagship store development. Our expert network and the associated know-how in fire prevention, structural engineering, application business, design work, virtual property administration, etc. makes us your adequate partner.

More to the brand. Better results.

Brands are vivid. They constantly tell news and evolve. Even when capturing new communication platforms, they stick to themselves and their values. Along these lines, we develop  STRATEGIES, CONCEPTS, AND IDEAS. And we implement them for our customers.

Knowing who you are dealing with…

You have a question about our portfolio? You would like to arrange an appointment or a presentation of our agency? You don’t want to talk to a random person in our agency, but with someone who immediately has a pat answer?
Our “New Business Guy“ Olaf Bruno Pahl is available for you. Just send an email to:
o.pahl@ipanema2c.de
In a rush you may directly call: +49 172 89 84 999

jobs@ipanema2c

TRANSPARENT, OPEN, PRODUCTIVE: A common hands-on attitude and a passion for brand communication provide the basis for convincing success enthusing our clients and motivating our own team. We are always looking for people, who are deliberately contributing their skills and who like to achieve high aims in a team – we will always save a place for you!

We need creative, resourceful people.

You really want to work in a WERBEAGENTUR IN WUPPERTAL? Well, it is no secret, that the town of the famous Schwebebahn and the internationally acclaimed Nordbahntrasse is one of the greenest, inventive and most dynamic cities in germany. Here at ipanema2c we are always on the lookout for good people. In many sectors and on very different levels. If you don’t see a suitable vacancy, but are convinced you would fit in our team of brand experts you are of course welcome to submit an application on your own initiative. Managing Directors Olaf Bruno Pahl and Ralf Andereya look forward to receiving your email.